The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

NFL Campaign: Unnecessary Freshness

Agency Wieden+Kennedy / Portland

Client Old Spice


Consumer Television / :20 and Under - Campaign

Annual ID


2014 Awards

Total Points: 10




Wieden+Kennedy / Portland

Production Company

Biscuit Filmworks / Los Angeles
Rock Paper Scissors / Santa Monica
The Mill / Los Angeles
Libman Music / New York

Art Director

Croix Gagnon

Agency Producer

Lindsay Reed


Steve Rogers


Adam Pertofsky


Shawn Lacy
Holly Vega
Jay Veal
Julia Batter
Areille Davis
Christina Thompson

Creative Director

Jason Bagley
Craig Allen

Executive Creative Director

Susan Hoffman
Joe Staples

Music / Sound

Paul Libman
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