The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Misunderstood

Agency TBWA\Media Arts Lab / Los Angeles

Client Apple

Category

Consumer Television / Over 60 second - Single

Annual ID

141193A

2014 Awards

Total Points: 15

Silver

Credits

Agency

TBWA\Media Arts Lab / Los Angeles

Production Company

Park Pictures / Los Angeles
Nomad Editing Company / Los Angeles
Company 3 / Los Angeles
The Mill / Los Angeles

Art Director

David Zorn

Writer

JD Jurentkuff

Agency Producer

Eric Voegele
Laura Keseric
Amanda Weiss
Diana Parada

Director

Lance Acord

Editor

Thomas Muldoon
Jared Coller

Executive Creative Director

Eric Grunbaum

Chief Creative Officer

Duncan Milner

Creative Team

Matt Trivan
Stefan Sonnenfeld
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