The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Pick Them Back Up

Agency Wieden+Kennedy / Portland

Client Procter & Gamble


Consumer Television / Over 60 second - Single

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



Wieden+Kennedy / Portland

Production Company

Park Pictures / Santa Monica
Joint Editorial / Portland
A52 / Santa Monica
Eleven / Santa Monica

Art Director

Ollie Watson


Kevin Jones


Ludovico Einaudi

Creative Director

Kevin Jones
Ollie Watson


Lance Acord

Executive Creative Director

Joe Staples
Susan Hoffman

Agency Producer

Erika Madison
Ben Grylewicz
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