The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising


Agency AlmapBBDO / Sao Paulo

Client Volkswagen Do Brasil


Cinema Advertising / Short Form - :90 and Under - Single

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



AlmapBBDO / Sao Paulo

Art Director

Marcus Kawamura

Chief Creative Officer

Marcello Serpa

Executive Creative Director

Luiz Sanches
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