The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

The Hamster

Agency Forsman & Bodenfors / Gothenburg

Client Volvo Trucks


Non-Broadcast / Online

Annual ID


2014 Awards

Total Points: 10

Bronze Pencil



Forsman & Bodenfors / Gothenburg

Production Company

Smuggler London / London
The Mill / London

Chief Creative Officer

Olle Victorin
Cilla Pegelow


Jerry Wass


Ray Leakey

Agency Producer

Alexander Blidner
Peter Gaudiano

Music / Sound

Adelphoi Adelphoi

Creative Team

Tobias Nordstrom
Britta Malmberg
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