The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

A Boy and His Atom

Agency Ogilvy / New York

Client IBM

Category

Innovation in Video / Video

Annual ID

140951A

2014 Awards

Total Points: 25

Gold

Credits

Agency

Ogilvy New York / New York

Production Company

1st Ave Machine / Brooklyn
Hooligan / New York
Heard City / New York
Punga / Buenos Aires
IBM Atomic Research Team / Armonk

Writer

Lauren Costa

Agency Producer

Lee Weiss
Alicia Zuluaga
Julie Teicher
Karl Westman

Designer

Director

Nico Casavecchia

Producer

Sam Penfield
Leanne Amos
Lauren Basile
Michelle Seidenfrau

Sound Designer

Evan Mangiamele
Jodi Levine
Philip Loeb

Creative Director

Niels West

Executive Creative Director

Susan Westre
Mike Hahn
Ryan Blank

Chief Creative Officer

Steve Simpson

Global Chief Creative Officer

Tham Khai Meng

Creative Team

Peter Mostert
Andreas Heinrich
Christopher Lutz
Ileana Rau
Susanne Bowman
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