The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Literacy Store

Agency Leo Burnett / Chicago + Arc Worldwide / Chicago

Client McDonald's

Category

Experiential Advertising / Installations

Annual ID

140648A

2014 Awards

Total Points: 5

Merit

Credits

Agency

Leo Burnett / Chicago
Arc World Wide / Chicago

Art Director

Pablo Jimenez

Chief Creative Officer

Susan Credle

Creative Director

John Hansa
Tony Katalinic

Executive Creative Director

Jon Wyville
Dave Loew
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