The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Live Test Series Integrated Campaign

Agency Forsman & Bodenfors / Gothenburg

Client Volvo Trucks


Integrated Branding / Consumer Campaign

Annual ID


2014 Awards

Total Points: 25

Gold Pencil



Forsman & Bodenfors / Gothenburg

Production Company

Smuggler / London
The Mill / London
Folke Film / Stockholm
Swiss / Stockholm
B-Reel / Stockholm
Spoon / Gothenburg
Stopp / Stockholm

Chief Creative Officer

Olle Victorin
Cilla Pegelow


Jerry Wass

Agency Producer

Alexander Blidner
Peter Gaudiano
Niklas Lindstrom

Music / Sound

Wooly Bully by The Sham & Pharaohs
Only Time (Ryan, Ryan, Ni Bhraonain) Performed by Enya
Adelphoi Adelphoi
Plop Plop
Plan8 Plan8

Creative Team

Tobias Nordstrom
Britta Malmberg
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