The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

THE SECOND HAND CAMPAIGN

Agency SMFB / Oslo

Client IKEA

Category

Integrated Branding / Consumer Campaign

Annual ID

141143A

2014 Awards

Total Points: 5

Merit

Credits

Agency

SMFB Oslo / OSLO

Creative Team

Alexander Gjersoe
Hans Magne Ekre
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