The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

If We Made It

Agency Droga5 / New York

Client Newcastle

Category

Integrated Branding / Consumer Campaign

Annual ID

140367A

2014 Awards

Total Points: 15

Silver

Credits

Agency

Droga5 / New York

Production Company

Smuggler / New York
Caviar Digital / New York

Art Director

Dan Kenneally
Tom Keane

Writer

Ryan Raab

Agency Producer

Sally-Ann Dale
Ben Davies
Robert Valdes
Matt Nowak
Goldie Robbens
Heather Black
Andy Hatch

Designer

Laura Tool

Producer

Ralph Kuijpers
Bas Schutte
Chelsie Machado
Dieter Lebbe

Creative Director

Scott Bell
Falk Eumann

Chief Creative Officer

David Droga
Ted Royer

Content Strategist

Jonny Bauer
Tom Naughton
Matt Gardner
Nick Maschmeyer

Technical Producer

David Justus
Joachim Do
Sun Komen

User Experience Designer

Kathrin Hoffman
Anne Streef
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