The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

If We Made It

Agency Droga5 / New York

Client Newcastle


Integrated Branding / Consumer Campaign

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



Droga5 / New York

Production Company

Smuggler / New York
Caviar Digital / New York

Art Director

Dan Kenneally
Tom Keane


Ryan Raab

Chief Creative Officer

David Droga
Ted Royer

Creative Director

Scott Bell
Falk Eumann


Laura Tool

User Experience Designer

Kathrin Hoffman
Anne Streef

Agency Producer

Sally-Ann Dale
Ben Davies
Robert Valdes
Matt Nowak
Goldie Robbens
Heather Black
Andy Hatch

Content Strategist

Jonny Bauer
Tom Naughton
Matt Gardner
Nick Maschmeyer

Technical Producer

David Justus
Joachim Do
Sun Komen
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