The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Aid Couture

Agency Leo Burnett Manila / Makati

Client Procter & Gamble


Public Service Integrated Branding / Public Service Integrated Campaign

Annual ID


2014 Awards

Total Points: 5




Leo Burnett Manila / Makati

Chief Creative Officer

Raoul Panes

Creative Director

Dante Dizon
Dino Cabrera


AM Valdez


Ben Chan

Sound Designer

Paolo Escanillas

Agency Producer

Lady Cajanding
May Dalisay
Stel Angeles
Jenna Adevoso
Keena Piedad
Marissa Abayari

Digital Artist / Multimedia

Fritz Valientes
Robert Perez
Dino Cabrea
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