The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

If We Made It

Agency Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York

Client Newcastle

Category

Brand Transformation / Single

Annual ID

140372A

2014 Awards

Total Points: 10

Bronze

Credits

Agency

Droga5 / New York
Heineken USA / Newcastle Brown Ale / New York

Production Company

Smuggler / New York
Caviar Digital / New York

Art Director

Dan Kenneally
Tom Keane

Writer

Ryan Raab

Agency Producer

Sally-Ann Dale
Ben Davies
Matt Nowak
Goldie Robbins
Heather Black
Matt Badger
Kellan Davidson

Creative Director

Scott Bell
Falk Eumann

Executive Creative Director

David Droga

Chief Creative Officer

Ted Royer
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