The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising


Agency DDB / Sydney

Client McDonald's Australia


Digital Direct Marketing / Mobile

Annual ID


2014 Awards

Total Points: 5




DDB Group Sydney / Sydney
Tribal DDB Sydney / Sydney
Mango Sydney / Sydney

Production Company

Acne / Los Angeles

Creative Director

Steve Wakelam
Nick Pringle

Executive Creative Director

Dylan Harrison
Darwin Tomlinson

Product Manager

Daniel Lipman

User Experience Designer

Barth Wahlen

Agency Producer

Jeroen Jedeloo
Amanda Birrell
Nina Hutchinson
Ferdinand Haratua

Content Strategist

Ryan Richards
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