The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Phubbing - A Word Is Born

Agency McCann / Melbourne

Client Macquarie Dictionary

Category

Digital Direct Marketing / Social Media & Viral Marketing

Annual ID

140788A

2014 Awards

Total Points: 5

Merit

Credits

Agency

McCann Melbourne / Melbourne

Production Company

Airbag Productions / Melbourne
Production Alley / Melbourne

Director

Aaron Wilson

Editor

Nathan Mallon

Creative Director

Pat Baron

Executive Creative Director

John Mescall

Content Strategist

Adrian Mills
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