The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Food Photos Save Lives

Agency DraftFCB New Zealand / Auckland

Client Unicef


Digital Direct Marketing / Social Media & Viral Marketing

Annual ID


2014 Awards

Total Points: 5




FCB New Zealand / Auckland

Executive Creative Director

James Mok
Tony Clewett
Regan Grafton
Greg Wood

User Interface Designer

Tony Susi
James McMullan

Agency Producer

Haydn Thomsen

Creative Team

Melina Fiolitakis
Kevin Walker
Simon Sievert
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