The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

The Most Powerful Arm Ever Invented

Agency Havas Worldwide Australia / Sydney

Client Save Our Sons + Duchenne Foundation


Digital Direct Marketing / Social Media & Viral Marketing

Annual ID


2014 Awards

Total Points: 10

Bronze Pencil



Havas Worldwide Australia / Sydney
Reactive / Sydney
Red Agency / Sydney

Production Company

Finch / Sydney

Art Director

Nicole Hetherington


Simon Fowler

Chief Creative Officer

Rob Galluzzo
Tim Buesing

Creative Technologist

Emad Tahtouh

Executive Creative Director

Steve Coll

Creative Team

Gabriel Tamborini
Rachel White
Jennifer McDermott
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