The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Design

Guinness Draught in a Bottle

Agency BBDO / Singapore

Client Asia Pacific Breweries Singapore


Collateral Design / Point of Purchase and In-Store - Series

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



BBDO Singapore Pte Ltd / Singapore

Art Director

Gary Lim

Chief Creative Officer

Ronald Ng

Creative Director

Primus Nair
Wai Khuen Yee


Gary Lim


Gary Lim
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