The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Design

Smarter Outdoor

Agency Ogilvy / Paris

Client IBM


Collateral Design / Outdoor - Series

Annual ID


2014 Awards

Total Points: 25

Gold Pencil



Ogilvy Paris / Paris

Art Director

Daniel Diego Lincoln

Chief Creative Officer

Chris Garbutt

Creative Director

Susan Westre

Global Chief Creative Officer

Tham Khai Meng
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