The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Design

Playful Chinese - Materials for Chinese Class

Agency PEN. / Tokyo

Client Chie's Chinese School


Brand Identity / Brand Identity - Campaign

Annual ID


2014 Awards

Total Points: 5



Production Company

PEN.Inc. / Tokyo
Dentsu On Demand Graphic Inc. / Tokyo

Art Director

Yoshihiro Yagi


Taiji Kimura


Minami Ohtsuka

Creative Team

Chie Yagi
Shinya Tamura
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