The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2005 One Show - Advertising


Agency Abbott Mead Vickers BBDO / London

Client Guinness Extra Cold


Consumer Television / Consumer Television :20 and Under: Single

Annual ID


2005 Awards

Total Points: 5



Production Company

Exposure Films

Art Director

Mark Fairbanks

Agency Producer

Anita Sasdy


JJ Keith

Creative Director

Nigel Roberts / Paul Belford
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