The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Design

Mind and Movement

Agency Magpie Studio / London

Client Wayne McGregor & The Wellcome Trust


Public Service / Brand Identity - Campaign

Annual ID


2014 Awards

Total Points: 10

Bronze Pencil



Magpie Studio / London

Creative Director

David Azurdia
Ben Christie
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