The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Design

IBM Watson at Work

Agency Ogilvy / New York

Client IBM


Broadcast and Moving Image / Broadcast Design - Single or Series

Annual ID


2014 Awards

Total Points: 5




Ogilvy & Mather / New York

Production Company

Imaginary Forces / New York
Heard City / New York
Pulse Music / New York

Chief Creative Officer

Steve Simpson


Jay Lifton

Creative Director

Mike Hahn
Ryan Blank

Executive Creative Director

Susan Westre

Music / Sound

Karl Westman
Phil Loeb
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