The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Design

Literacy Store

Agency Leo Burnett / Chicago

Client McDonald's


Design for the Greater Good / For-Profit Initiated

Annual ID


2014 Awards

Total Points: 5




Leo Burnett / Chicago

Art Director

Pablo Jimenez

Digital Artist / Multimedia

Matt Kutan
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