The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Design

Superformula to fight cancer

Agency JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo

Client A.C.Camargo Cancer Center


Design for the Greater Good / For-Profit Initiated

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



JWT (J. Walter Thompson), Sao Paulo / Sao Paulo

Production Company

VetorZero / Sao Paulo
Hungry Man / Sao Paulo
Shuffle / Sao Paulo

Art Director

Fabio Simões


Regis Fernandez

Agency Producer

Marcia Lacaze
Paula Ferrari

Creative Team

Guilherme Sakosigue
Fabio Ozorio
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