The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

A Boy and His Atom

Agency Ogilvy / New York

Client IBM


Online Films & Video / Short Form - Single

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



Ogilvy New York / New York

Production Company

1st Ave Machine / Brooklyn
Punga / Buenos Aires
IBM Atomic Research Team / Armonk


Lauren Costa

Chief Creative Officer

Steve Simpson

Creative Director

Mike Hahn
Ryan Blank
Niels West


Nico Casavecchia



Executive Creative Director

Susan Westre

Agency Producer

Lee Weiss
Karl Westman
Alicia Zuluaga
Julie Teicher

Global Chief Creative Officer

Tham Khai Meng

Music / Sound

Heard City
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