The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

A Boy and His Atom

Agency Ogilvy / New York

Client IBM

Category

Online Films & Video / Short Form - Single

Annual ID

140955N

2014 Awards

Total Points: 15

Silver

Credits

Agency

Ogilvy New York / New York

Production Company

1st Ave Machine / Brooklyn
Punga / Buenos Aires
IBM Atomic Research Team / Armonk
/

Writer

Lauren Costa

Agency Producer

Lee Weiss
Karl Westman
Alicia Zuluaga
Julie Teicher

Director

Nico Casavecchia

Editor

Hooligan

Producer

1st Avenue Machine

Creative Director

Mike Hahn
Ryan Blank
Niels West

Executive Creative Director

Susan Westre

Chief Creative Officer

Steve Simpson

Global Chief Creative Officer

Tham Khai Meng

Music & Sound

Heard City
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