The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

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Agency Goodby Silverstein & Partners / San Francisco

Client California Milk Processor Board


Integrated Branding / Integrated Branding Campaign - 360

Annual ID


2014 Awards

Total Points: 5




Goodby Silverstein & Partners / San Francisco

Production Company

Biscuit / Los Angeles
Bikini / Los Angeles

Agency Producer

Cindy Fluitt
Conor Duignan
Margaret Brett-Kearns
Cassie Gomrick


Jeff Goodby


Avi Oren


Emmanuel Lubezki


Shawn Lacey, Biscuit
Scott Kaplan, Biscuit
Gina Pagano, Bikini

Sound Designer

David Michel-Ruddy
Dave Baker

Creative Director

Kate Catalinac

Executive Creative Director

Jeff Goodby

Content Strategist

Bonnie Wan
Henrietta Probert
Christine Chen
Nancy Jeng
Fiona Su
Ursula Meeks-Wagner

Music & Sound

Dave Baker

Product Manager

Robert Riccardi
Meredith Williams
Laura Fraser
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