The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

The Next Big Thing Is Here with Samsung + Jay Z

Agency 72andSunny / Los Angeles

Client Samsung Telecommunications America


Integrated Branding / Integrated Branding Campaign - 360

Annual ID


2014 Awards

Total Points: 5




72andSunny / Los Angeles
R/GA / New York
Edelman / New York

Production Company

Anonymous Content / Los Angeles
Arcade Edit / Los Angeles

Art Director

Allison Hayes

Creative Director

Peter Novosel
Jay Kamath


Peter Novosel


Mark Romanek

Executive Creative Director

Jason Norcross


Aris McGarry

Agency Producer

Sam Baerwald
Nicole Haase
Esther Perls

Music / Sound

Jay Z

Creative Team

John Boiler (CEO)
James Townsend
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