The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

The Challenge Lab

Agency Droga5 / New York

Client Prudential


Integrated Branding / Integrated Branding Campaign - 360

Annual ID


2014 Awards

Total Points: 5




Droga5 / New York

Production Company

Skunk / New York
Final Cut NY / New York
Use All Five / New York
I Love Dust / New York
Antfood / New York
B-Reel Interactive / New York

Art Director

Karen Land Short

Chief Creative Officer

David Droga
Ted Royer

Creative Director

Ray Del Salvio
Jerry Hoak

Creative Technologist

David Justus


Thomas Beug

Executive Creative Director

Neil Heymann
Kevin Brady

Sound Designer

Terressa Tate

User Experience Designer

Kathrin Hoffmann
Eileen Tang
Hiye Shin

Agency Producer

Sally-Ann Dale
Cliff Lewis
Lindsey Slaby
Amber Wimmer
Andy Hatch
Calleen Colburn
Jessica Bermingham
Justin Durazzo
Ernie Klein
Alexandra Cox

Creative Team

Lucas Hearl
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