The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

The Inevitable News

Agency john st. / Toronto

Client WWF


Social Media / Branded Social Campaign

Annual ID


2014 Awards

Total Points: 10

Bronze Pencil



john st. / Toronto

Production Company

Soft Citizen / Toronto
Bijou Editorial / Toronto
RedLab / Toronto
Track & Field / Toronto
Vapor Music / Toronto

Art Director

Nellie Kim


Chris Hirsch

Creative Director

Chris Hirsch
Nellie Kim


Chris Hutsul


Ross Birchall

Executive Creative Director

Angus Tucker
Stephen Jurisic

Sound Designer

Joey Serlin

Agency Producer

Christine Stephens
Shawna McPeek
Ryan O'Hagan
Cas Binnington
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