The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

First Day Look

Agency Young & Rubicam / New York + VML / New York

Client JC Penney


Social Media / Branded Social Campaign

Annual ID


2014 Awards

Total Points: 5




Young & Rubicam / New York
VML / New York

Production Company

Harvest / New York
PS 260 / New York

Chief Creative Officer

Jim Elliott


Baker Smith


Marty Loeb

Executive Creative Director

Mike Wente

Agency Producer

Letitia Jacobs
Elizabeth Shoenfeld
Jill Meschino
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