The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

First Day Look

Agency Young & Rubicam / New York + VML / New York

Client JC Penney

Category

Social Media / Branded Social Campaign

Annual ID

141298N

2014 Awards

Total Points: 5

Merit

Credits

Agency

Young & Rubicam / New York
VML / New York

Production Company

Harvest / New York
PS 260 / New York

Chief Creative Officer

Jim Elliott

Director

Baker Smith

Editor

Marty Loeb

Executive Creative Director

Mike Wente

Agency Producer

Letitia Jacobs
Elizabeth Shoenfeld
Jill Meschino
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