The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2005 One Show - Advertising

Fiesta Virals

Agency Ogilvy & Mather / London

Client Ford


Exceptional Innovation in Marketing / Innovative Marketing: Campaign

Annual ID


2005 Awards

Total Points: 25



Production Company

The Viral Factory

Agency Producer

James Brook-Partridge

Creative Director

Malcolm Poynton
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