The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2005 One Show - Advertising

Fiesta Virals

Agency Ogilvy & Mather / London

Client Ford


Exceptional Innovation in Marketing / Innovative Marketing: Campaign

Annual ID


2005 Awards

Total Points: 25



Creative Director

Malcolm Poynton

Production Company

The Viral Factory

Agency Producer

James Brook-Partridge
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