The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

The Most Powerful Arm Ever Invented

Agency Reactive / Sydney

Client Save Our Sons


Social Media / Best Integrated Campaign Led by Social

Annual ID


2014 Awards

Total Points: 10

Bronze Pencil



Reactive / Sydney
Havas Worldwide Australia / Sydney
Red Agency / Sydney

Production Company

Finch / Sydney

Creative Director

Tim Buesing


James Wright

Executive Creative Director

Steve Coll

Creative Team

Hiedi Clague
Sudeep Shakya
Luke Andersen
Ophenia Liang
Simon Fowler
Marissa Davies
Emad Tahtouh
Sophie Thiellon
Rob Galluzzo
Rachel White
Jennifer McDermott
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