The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

Passion Project

Agency DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York

Client American Express


Social Media / Best Integrated Campaign Led by Social

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



DigitasLBi / New York
Mindshare / New York
M-Booth / New York
PMK-BNC / New York
Ogilvy PR / New York

Production Company

First Born / New York

Art Director

Allyson Paisley

Creative Director

Jesse Suchmann

Executive Creative Director

Atit Shah

Digital Artist / Multimedia

Christine Brown
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