The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

I See Fries

Agency DDB / Sydney + DDB / Shanghai

Client McDonald's Australia


Social Media / Best Integrated Campaign Led by Social

Annual ID


2014 Awards

Total Points: 5




DDB Sydney / Sydney
DDB Shanghai / Shanghai

Art Director

Michael Lu

Creative Technologist

Ferdinand Haratua


Lu Jun

Executive Creative Director

Dylan Harrison

User Experience Designer

Barth Wahlen

Content Strategist

Shiggy File

Technical Producer

Sarah Hetherington
Raphael Woo

Creative Team

Luke Acret
Omid Amidi
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