The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

30 Years of Mac

Agency TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica

Client Apple


User Experience Design - Web / User Experience

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



Apple / Cupertino
TBWA\Media Arts Lab / Los Angeles
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