The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

ASOBERU-T ("Playable T-Shirts")

Agency DENTSU / Tokyo

Client BEAMS

Category

Use of Technology / Product & Mobile Integration

Annual ID

140324N

2014 Awards

Total Points: 25

Gold

Credits

Agency

Dentsu Inc. / Tokyo

Production Company

TAIYO KIKAKU co.,ltd. / Tokyo
Odds Design inc. / Tokyo
T-D Inc. / Tokyo

Art Director

Masaharu Kurosu

Writer

Kazuomi Goto

Agency Producer

Kenichi Yoshioka
Tsukuru Hishinuma

Designer

Erika Suto

Editor

Takayuki Sato

Creative Director

Kenji Oda

Creative Technologist

Noriaki Okada

Programmer

Takashi Kasai

Technical Producer

Jocelyn Cambria

Creative Team

Shuhei Hosokawa
Naoko Taki
Yusuke Sakamoto
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