The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Branded Entertainment

Driving on Ice

Agency UM / New York + Stun Creative / Los Angeles

Client BMW

Category

Television / Branded Content

Annual ID

141226E

2014 Awards

Total Points: 5

Merit

Credits

Agency

UM / New York

Production Company

Stun Creative / Los Angeles

Executive Creative Director

Dan Fried
Mark Feldstein
Brad Roth
Jarrod Harlow

Chief Creative Officer

Scott Donaton
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