The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Branded Entertainment

The Will to Win

Agency TBWA\Chiat\Day / Los Angeles

Client Gatorade


Documentaries / Television

Annual ID


2014 Awards

Total Points: 10

Bronze Pencil



TBWA Chiat Day, Los Angeles / Los Angeles

Art Director

Pierce Thiot

Chief Creative Officer

John Norman

Creative Director

John Figone
Gregg Clampffer

Executive Creative Director

Brent Anderson

Agency Producer

Brian O'Rourke
Chris Spencer
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