The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Branded Entertainment

The Will to Win

Agency TBWA\Chiat\Day / Los Angeles

Client Gatorade

Category

Documentaries / Television

Annual ID

141164E

2014 Awards

Total Points: 10

Bronze

Credits

Agency

TBWA Chiat Day, Los Angeles / Los Angeles

Art Director

Pierce Thiot

Agency Producer

Brian O'Rourke
Chris Spencer

Creative Director

John Figone
Gregg Clampffer

Executive Creative Director

Brent Anderson

Chief Creative Officer

John Norman
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