The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Branded Entertainment

Scrabble WiFi

Agency Ogilvy / Paris

Client Scrabble


Mobile / Branded Content

Annual ID


2014 Awards

Total Points: 25

Gold Pencil



Ogilvy Paris / Paris

Art Director

Chris Rowson


Remy Aboukrat

Chief Creative Officer

Chris Garbutt

Executive Creative Director

Cedric Gueret
Kurt Novack

Global Chief Creative Officer

Tham Khai Meng
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