The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Branded Entertainment

BMW "Become Electric"

Agency WCRS / London + Tool / Santa Monica + Mustard / London

Client BMW

Category

Mobile / Branded Content

Annual ID

141246E

2014 Awards

Total Points: 5

Merit

Credits

Agency

WCRS / London

Production Company

Tool / Santa Monica
Mustard / London

Director

Jason Zada

Producer

Dustin Callif
Oliver Fuselier
Nick Papworth
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