The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Branded Entertainment

New Beginnings

Agency DDB / New York

Client NYC Ballet


Online / Short-Form

Annual ID


2014 Awards

Total Points: 10

Bronze Pencil



DDB NY / New York

Production Company

Radical Media / New York

Art Director

Joao Unzer

Chief Creative Officer

Matt Eastwood

Creative Director

Menno Kluin
Andrew McKechnie


Davi Russo


Steven Wilson

Agency Producer

Ed Zazzera
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