The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Branded Entertainment

From One Second to the Next

Agency BBDO / New York

Client AT&T


Online / Long-Form

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



BBDO / New York

Production Company

Saville Productions / Los Angeles

Art Director

Hunter Fine


Peter Albores

Chief Creative Officer

David Lubars

Creative Director

Peter Albores
Hunter Fine


Werner Herzog


Joe Bini

Executive Creative Director

Erik Fahrenkopf
LP Tremblay

Agency Producer

Julie Collins
George Sholley
Melissa Chester

Music / Sound

Mark Degli Antoni
Zac Fisher
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