The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Branded Entertainment

Harden Soul Integrated Campaign

Agency BBDO / New York

Client Foot Locker


Music / Creative Use of Music Supporting A Brand

Annual ID


2014 Awards

Total Points: 10

Bronze Pencil



BBDO / New York

Art Director

Matt Sorrell

Chief Creative Officer

David Lubars

Creative Director

Chris Beresford-Hill
Dan Lucey


Nick Divers


Nick Divers

Agency Producer

Jd Michaels
Casey Adams
Anthony Curti
Melissa Chester

Music / Sound

Wendall Hanes
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