The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Branded Entertainment

Literacy Store

Agency Leo Burnett / Chicago + Arc Worldwide / Chicago

Client McDonald's


Experiential / Installations

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



Leo Burnett / Chicago
Arc World Wide / Chicago

Art Director

Pablo Jimenez

Chief Creative Officer

Susan Credle

Creative Director

John Hansa
Tony Katalinic

Executive Creative Director

Jon Wyville
Dave Loew
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