The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Branded Entertainment

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Agency Leo Burnett / Chicago + Arc Worldwide / Chicago

Client McDonald's

Category

Experiential / Installations

Annual ID

140643E

2014 Awards

Total Points: 15

Silver

Credits

Agency

Leo Burnett Chicago / Chicago
Arc World Wide / Chicago

Art Director

Pablo Jimenez

Producer

Denis Giroux
Ross Greenblat
Benjamin Milan

Creative Director

John Hansa
Tony Katalinic

Executive Creative Director

Jon Wyville
Dave Loew

Chief Creative Officer

Susan Credle
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