The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

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2014 One Show - Branded Entertainment

Literacy Store

Agency Leo Burnett / Chicago + Arc Worldwide / Chicago

Client McDonald's

Category

Experiential / Installations

Annual ID

140643E

2014 Awards

Total Points: 15

Silver

Credits

Art Director

Pablo Jimenez

Chief Creative Officer

Susan Credle

Executive Creative Director

Jon Wyville
Dave Loew

Creative Director

John Hansa
Tony Katalinic

Producer

Denis Giroux
Ross Greenblat
Benjamin Milan
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