The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Branded Entertainment

Bud Light - Whatever Happens Stunt

Agency Energy BBDO / Chicago + BBDO / New York

Client Anheuser-Busch/Bud Light


Experiential / Events

Annual ID


2014 Awards

Total Points: 5




Energy BBDO / Chicago
BBDO New York / New York

Production Company

HeLo / Venice

Agency Producer

David Rolfe
Dan Blaney
Diane McCann
Mona Lisa Farrokhnia


Jeff Tremaine


Ian Mackenzie
Nick Divers
Mike Rizzo
Patrick Blumer


Justin Moore-Lewy
Robert Lewis
Chris Rouchard
Paula Cohen
Evan Meeker
Sasha Hirschfeld

Sound Designer

Brian Emrich

Creative Director

Rick Williams
Marcel Yunes

Executive Creative Director

Mike Smith
Ralph Watson

Chief Creative Officer

David Lubars
Greg Hahn

Music & Sound

Philip Loeb
Keith Reynaud
Jodi Levine
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