The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Branded Entertainment

Bud Light - Whatever Happens Stunt

Agency Energy BBDO / Chicago + BBDO / New York

Client Anheuser-Busch/Bud Light


Experiential / Events

Annual ID


2014 Awards

Total Points: 5




Energy BBDO / Chicago
BBDO / New York

Production Company

HeLo / Venice

Chief Creative Officer

David Lubars
Greg Hahn

Creative Director

Rick Williams
Marcel Yunes


Jeff Tremaine

Executive Creative Director

Mike Smith
Ralph Watson

Sound Designer

Brian Emrich

Agency Producer

David Rolfe
Dan Blaney
Diane McCann
Mona Lisa Farrokhnia

Music / Sound

Philip Loeb
Keith Reynaud
Jodi Levine
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