The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Branded Entertainment

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Agency INNOCEAN USA / Huntington Beach

Client Hyundai Motor America


Custom Content / Co-Promotions

Annual ID


2014 Awards

Total Points: 10

Bronze Pencil



INNOCEAN USA / Huntington Beach

Production Company

Initiative+ / New York
Big Block / Los Angeles
Bossa / New York
Future US, Inc / San Francisco
Skybound Entertainment / Los Angeles

Executive Creative Director

Greg Braun

User Experience Designer

Nate Manchester

Agency Producer

Jamil Bardowell
Brandon Boerner
Ashley Hadzopoulos
Kristen Miller
Matt Pollock
Michelle South

Content Strategist

Nguyen Duong
Uwe Gutschow

Technical Producer

Derek Dintzner
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