The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Branded Entertainment

A Boy and His Atom

Agency Ogilvy / New York

Client IBM


Craft / Technique / Best Animation

Annual ID


2014 Awards

Total Points: 10

Bronze Pencil



Ogilvy New York / New York

Production Company

1st Ave Machine / New York
Hooligan / New York
Heard City / New York
Punga / New York
IBM Atomic Research Team / Armonk


Lauren Costa

Chief Creative Officer

Steve Simpson

Creative Director

Niels West



Nico Casavecchia


Peter Mostert

Executive Creative Director

Susan Westre
Mike Hahn
Ryan Blank

Agency Producer

Lee Weiss
Alicia Zuluaga
Julie Teicher

Global Chief Creative Officer

Tham Khai Meng

Music / Sound

Karl Westman

Creative Team

Andreas Heinrich
Christopher Lutz
Ileana Rau
Susanne Bowman
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