The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Intellectual Property

Backseat Driver

Agency PARTY / Tokyo

Client Toyota Motor Sales & Marketing Corporation


Intellectual Property & Products / Digital Product

Annual ID


2014 Awards

Total Points: 15

Silver Pencil



PARTY / Tokyo

Production Company

roughark / Tokyo
Qosmo / Tokyo
noppo / Tokyo
rhizomatiks / Tokyo
Manual of Errors Artists / Tokyo
Engine PLUS / Tokyo

Art Director

n/a n/a

Creative Director

n/a n/a


Nao Tokui
n/a n/a

Creative Team

Rie Fujinaka
Yoshiyuki Odajima
Seiichi Saito
n/a n/a
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